Dangerfield ~ Most Haunted

A Stranger Things / 80s horror themed shoot for Dangerfield last Halloween.

Last October I was shooting full time for Factory X, a fashion group that owns a bunch of brands like Dangerfield, Gorman, Alannah Hill and Jack London. It was mid October and I had some free time on my hands and realised we hadn’t planned anything for Halloween- which is CRAZY because Dangerfield (and their lil side label of spooky themed threads, Black Friday) are so well suited to a horror themed shoot. So I got to work planning a campaign.

I’m a huge fan of the 80s murder mystery / horror film aesthetic. Super dark and moody settings, diners, neon signs and some kinda weird, mysterious smokey haze in EVERY scene is such a vibe so I wanted to recreate something like this. The TV show Stranger Things is such an obvious example of this so I drew a lot of inspiration for the shoot from it- the most obvious being the blue and red lighting (we used gels, which is essentially fancy coloured cellophane that we put over the flash to achieve this).

It was the first time I’ve ever had full creative control for a campaign of this size and it was SO much fun being able to have a creative influence over every aspect of the shoot. I recruited my friend Dom, who is not only a killer model but also has a pretty striking resemblance to Millie Bobby Brown/ Eleven in Stranger Things, which was just a weird coincidence that worked out well for recreating the vibe of the show. The incredibly talented Sam, who also modelled for me in this shoot, did the makeup!

I even got to style the entire shoot- I just headed over to the Dangerfield design room and picked out a few bits and pieces that looked a lil spooky themed and threw some outfits together on the day. Dom and I spent the morning hanging out in the studio, listening to tunes and channeling our spookiest selves. My super talented graphic design pal Dan did all the sick graphic edits, like the moon and bat overlays on the banners.

Happy Halloween!

Team Credits:

Model: Dominik Shields

HMUA: Sam Thompson

Graphics: Daniel McQuillen

Creative Direction, Styling, Photography + Post Production: Em Jensen Creative

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